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Using Your Personal Brand For Your Whiteboard Animation

By June 10, 2016November 2nd, 2016Whiteboard Animation, Marketing

So… Who are you? What’s your story? What’s your voice, and how is it different?

Wait, don’t tell me. First, let’s play a game.

Take a look at the words below. For each line, choose the word that feels closest to the brand and identity you’d like to project for an audience. It’s not an exact science- just go with your gut! Or if these don’t cut it, add any words to the mix.

Leader/Partner/Support Team
Spicy/Sweet
Jazz/Rock’n’roll/Hip-Hop
Family/Neighbor/Co-Worker
Hawaiian Shirt/Business Casual/Designer Suit
Math/Music
Beans & Rice/Filet Mignon/Power Smoothie
Boots/Sneakers/High Heels
Shout/Chat/Sing

It can seem a bit silly, we know. But choosing which of these tonal and visual symbols you identify with is just one tool that can help to create a fuller picture of who you are, and what kind of whiteboard animation you want to make.

Your personal brand is a perception or an emotion that describes the total experience of having a relationship with you, whether that relationship is personal, or in business. Developing your personal brand can go a long way in differentiating yourself from the competition.

We want to find your voice and develop your personal brand. So we collaborate with you to figure out how the animation will sound and look — what voiceover, what music, character demographics, and colors to use. All of these details shape the relationship between you and your audience. All these details go into making you, who you are.

Our professional animators can even draw you, and our voiceover actors can create the voice and sound you’re looking for.

Then we’ll figure out if you have other marketing materials, color codes or branding that we can use to seamlessly integrate our whiteboard videos with your existing branding.

So… who are you? What’s your story?

Let’s find out.

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