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Why Humor Works for Explainer Videos (Watch the Video)

It might seem counterintuitive, but when you have something really important to say, humor can be the best tool to get your message across. Even if there isn’t *technically* anything funny about your subject, humor can be a very effective tool for persuasion.


Because people want to be entertained, not lectured. Using humor, you can hook your audience’s attention and keep them watching until your important message sticks. In other words, humor helps your audience reach that perfect “a-ha!” moment. Plus, people are much more likely to remember something that made them laugh. Humor can help win you the perfect combination of engagement and retention.

When it comes to playfulness, there’s a spectrum. And not every subject requires you to turn the humor meter up to eleven. We can help you figure out how to incorporate humor at an appropriate level, from subtle wit to all-out bananas.

Don’t just take my word for it; watch our humor-filled new video on why humor works.